![]() Indiegogo is a huge player in the crowdfunding space with a loyal audience. They’re obviously interested in new campaigns, which Indiegogo sees an average of 19,000 each month. Every month, over 10 million people visit Indiegogo. Indiegogo is the second largest crowdfunding platform, right below Kickstarter. In this article, we’ll talk about why that is and how you can use it. BackerKit, CrowdOx, and other pledge managers have been around for a while.īut Indiegogo InDemand is the most promising new pledge manager on the scene. ![]() They help bridge the gap between crowdfunding and eCommerce by allowing crowdfunding creators to keep taking orders even after their campaigns end. It takes months to fulfill a Kickstarter or Indiegogo, and it doesn’t make sense to branch into wider distribution until the crowdfunding backers receive their products. Unfortunately, the gap between a crowdfunding campaign’s completion and readiness to launch in eCommerce or retail is a wide one. Few businesses can run successfully on consecutive crowdfunding campaigns alone. For long-term success, businesses need ongoing sales often through either eCommerce or brick-and-mortar retail. Websites like Kickstarter and Indiegogo make it really easy to run exciting campaigns, raise funds, and launch a product.īut crowdfunding alone does not necessarily make a business successful. In the last decade, crowdfunding has become a common way for small businesses to get started.
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